Preproduction
We craft stories before they come to light.
Preproduction, the crucial first step in the video/film creation process, is where different ideas are discussed and put down on paper. A Strategic Plan and meticulous strategy are implemented during this stage to reduce issues and errors or minimize the time required to accomplish the project. This careful planning instills confidence in the process and ensures the project moves smoothly to the Production and Postproduction phases. Preproduction includes Scriptwriting, Storyboarding, Concept development, Budgeting, Location scouting and Casting. Art Box Films meticulously goes through every step in the Preproduction phase, instilling confidence in the process and ensuring the project moves smoothly to the Production and Postproduction phases.
Screenwriting, or scriptwriting, is the art and craft of creating scripts for mass media. A compelling script is the cornerstone of the preproduction phase, setting the stage for an engaging and resonant video or film that captivates the company's targeted audience with the power of storytelling.
The next step is Storyboarding, which is a visual representation of the plot or story of the video or film. Storyboarding gives a clear understanding and perspective about how the video or movie will unfold at the end.
Concept development is a creative cornerstone of the preproduction phase. Crafting a video that resonates with the target audience requires a robust and innovative concept. This creativity can turn a good video into a great one, inspiring the team and captivating the audience with originality and ingenuity.
Creating a film/video budget is crucial to the Preproduction process. Alongside the script and the shooting schedule, the budget is one of the foundational elements of any film/video production. The roadmap details all the projected costs, ensuring that every aspect of the production is accounted for.
Location scouting is finding natural places to conjure a fictional world for a film or video project. It's a critical preproduction process that must unite a director's aesthetic priorities with a production's logistical realities. Our team meticulously searches for the perfect locations, considering aesthetics, practicality, and budget. This process is approached with the same creative problem-solving spirit as any other filmmaking task, ensuring the chosen locations enhance the storytelling.
Casting is a preproduction process in which filmmakers, casting directors, and casting teams place casting calls, conduct field auditions, callbacks, and screen tests, and, finally, hire the perfect person for a given role.
Art Box Films streamlines, monitors, and manages every step of the preproduction phase to make it frictionless and accessible to the customer.
Production
We are a video production powerhouse.
The story begins to come to life only during the Production phase. In the production phase, all the raw footage for the project will be captured. Before the production phase begins, a customer's specific visions, ideas, demands, or visuals that they want to be included in the final product are specified. The production phase is where the actual filming and animation take place. The production phase includes Filming/videography, Directing, Lighting setup, Sound recording, and Equipment rental.
Filmmaking/Videography is crafting an audiovisual story commercially for distribution or broadcast. It usually aims to capture events, information, or stories with a practical and efficient approach. Videography typically refers to capturing video footage using a camera, often in a more straightforward and documentary-style approach. It is both the art and the technology of creating video content.
Film directing is a crucial aspect of the production phase, focused on developing and implementing a script's overall creative vision and working with actors to craft performances. The director uses their vision of the screenplay to translate it into the final completed copy of the film. They communicate with the actors and crew to obtain the desired result for the film. The director has the final decision over every aspect of the film, including set, sound, and editing. At Art Box Films, our directors are passionate about visual storytelling and take care of the complete film direction from the beginning to the end, ensuring the customer's vision is brought to life through a combination of technical expertise and artistic vision.
The secret to great video content lies in the subject chosen, the camera used, and the art of lighting. Good lighting is crucial in enhancing your video quality. The three-point lighting system, consisting of a key light, fill light, and backlight, is the most recommended setup. The key light is the primary light source; the fill light softens shadows, and the backlight separates the subject from the background. This system offers flexibility for different styles and moods, and understanding its principles can significantly improve your video production by creating a visually appealing and engaging final product.
Audio recording captures sound information onto a storage medium like magnetic tape, optical disc, or solid-state drive (SSD). The captured data, also known as audio, can reproduce the original sound if fed through a playback machine and loudspeaker system. It is "work that results from the fixation of a series of musical, spoken, or other sounds, including sounds accompanying a motion picture or other audiovisual video/film." These sound recordings become the foundation for creating a rich and immersive auditory experience that enhances the film's storytelling and emotional impact. Sound recording in the video/movie is a subtle yet powerful art form that shapes the audience's emotional connection with the story and characters. From dialogue and sound effects to ambient noises and music, Art Box Films records each element that weaves a tapestry of audio that complements the visual spectacle on screen.
Behind every great shot is the right equipment. Equipment rental refers to renting photographic and filmmaking equipment for a specified period rather than purchasing it outright. This service is particularly beneficial for individuals, professionals, or organizations that require specialized or high-end camera gear for short-term projects, events, or specific assignments. Equipment rental companies provide a wide range of equipment, including cameras, lenses, lighting gear, accessories, and related items. Benefits of Equipment rental include Cost efficiency, Access to High-End Technology, Project-Specific Needs, Flexibility and Variety, Trial Before Purchase, Adaptability to Changing Technology, Reduced Maintenance and Upkeep, Logistics and Travel Convenience, Quick Turnaround and Availability, Scalability for Productions, and Professional Support and Training. Art Box Films utilizes a lot of local rental houses and understands proper etiquette to maintain good relationships.
Postproduction
We have expert and highly experienced editors.
Postproduction is the final stage in video and filmmaking, where footage is cut, music, sound, and commentary are mixed, and visual effects are added. Many critical, creative decisions that make a production most memorable are made in the cutting room. Postproduction includes all stages of production occurring after principal photography or recording individual program segments. The postproduction phase of creating a film takes longer than the actual shooting of the film. The process of editing a movie is also seen as the second directing because, through postproduction, it is possible to change the intention of the video/film. Postproduction plays a pivotal role in filmmaking, transforming raw footage into a cohesive narrative by editing the video, mixing sound, and adding visual effects.
Video editing combines video clips, images, and sounds to create a movie or other video project. When making a video/film or any other video project, much of the magic you see onscreen comes from great editing. They start with a monumental mess, then cut and trim the pieces together. The final result is a complete story in video format. Video editing lets creatives make both subtle and significant alterations to video files. They can make minor but meaningful edits to combine multiple clips, alter audio volume, speed up and slow down footage, or correct color and lighting. Art Box Films makes significant changes, such as altering backgrounds using a green screen and chromakey software, adding special effects or music, or removing background obstructions depending upon the customer's requirements.
Color correction and color grading are processes that occur during postproduction. One makes the film look natural, and the other stylizes the footage. Color correction is performed before Color grading. The colorist also corrects technical color errors. For example, if an actor gives their best performance in a scene with compromised lighting, a film colorist can save the scene by correcting the lighting to appear consistent with the rest of the footage. Color grading is the process of editing film or video footage to give it a new look and help make it feel more vibrant and stylistic. It is about creating a color tone for your image, such as a reddish or bluish hue.
Sound editing is the postproduction process of assembling, tweaking, creating, and re-recording all of the audio that makes up a film's sound design; this includes the dialogue captured on set, additional dialogue, sound effects, music, and ambient noise. Sound mixing is a combination of art and technology with the end goal of creating a new sonic reality. Mixing involves combining all the sounds received from the multitrack recording and balancing them in levels, making some louder than others. At the same time, a mixing engineer will balance them in terms of panning, placing them in the stereo field: left, center, right, or anywhere in between.
Visual effects (or VFX) are computer-generated or manipulated imagery blended with live-action footage to enhance reality onscreen. They are a crucial component of film production and can be used in almost any type of production. VFX has become very popular in film and television throughout recent years because it gives filmmakers even more creativity. VFX often involves integrating actual footage and this manipulated imagery to create environments that look realistic in context. These environments created are either too dangerous to shoot or worlds that just don't exist. To make it happen, they use computer-generated imagery (CGI), particularly VFX software. VFX producers communicate with directors and cinematographers to determine which scenes require them to shoot with green screens. Visual effects are different from special effects because visual effects require a computer and are added in after shooting. Special effects, or SFX, are realized on set — things like purposeful and controlled explosions, fake gunshot wounds, etc.
Motion graphics, also known as animated graphic design, is a type of animation that uses text, images, and motion to convey information concisely. Motion graphics can be used in videos, movies, and advertisements to engage viewers and connect with an audience. Motion graphics artists are asked to create work for many different purposes. Whether you're building a graphic to introduce a new subject in a documentary or making the perfect transition between scenes, it's important to remember that every choice you make affects what the graphic communicates. Motion graphics aim to communicate powerful visuals and engage viewers with effects and motions. Animated graphics, or motion design, help you understand the linkage between motion and design elements. Motion graphics is about transferring design knowledge to new media by adding elements of time and space.
Subtitling and captioning are both types of text that can be added to videos to make them more accessible to different kinds of viewers. Subtitles translate audio into another language, usually at the bottom of the video. Subtitles are often used in foreign films and programs and are intended for viewers who can hear the audio but don't understand the language. Captions provide time-synchronized text of the audio content, including non-speech elements like noises, and are intended for viewers who can't hear the audio. They are usually in the same language as the original audio and may also show things that are happening off the screen, like a dog barking. Viewers can enable or disable captions, and they are often displayed as white text in a black box at the top or bottom of the video.